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Leica Boutique Sweden

This is huge.

Sweden will soon have its first Leica Boutique, its a store in store concept in which Mattsons Foto in Lund in south of Sweden will be the first to have the bigger part of the Leica collection avalible to the customer for touch and feel.

Why Lund and not a large city like Stockholm, well I don’t know but I think it’s a huge investment to become a Leica Boutique and squaremeter price is lower on the countryside so its easier to calculate a nonprofit area for that store then for a stor in downtown Stockholm.

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